![See it full size (W1000px x H1415px [303kb]](images/projects/tweetminsterUKMedia/tweetminster1000.jpg){kind=link}
[client] Vigorsol via BBH
[brief] Create digital interactive world, games, animations, working with Aardman Animations
[role] creative concepts, art direction, game design, design, build * D&AD winner
Ming Liu: designer, digital creative, art director
Ming Liu: designer, digital creative, art director
Hello.
My name is Ming Liu.
I'm a digital creative. I have produced digital campaigns for the likes of Microsoft, Bing, Sky, Vodafone, Xbox and LinkedIn.
I create, design and art direct.
I create ideas for brands and fulfil them. I also pitch, produce and innovate. I've been producing digital work for nearly 10 years.
Right now, I'm making digital magic at Blue Hive as the Associate Creative Director. If you want to get in touch please email me at mingoliu[@]hotmail.com or follow me on Twitter here: @goldenchild128
Latest work
Tweetminster: What UK Media talks about
Tweetminster infographic I designed showing readers what the top 6 UK media sources on Twitter talk about. As featured on The Guardian online. [see it here]
Tweetminster: Methodology
Tweetminster infographic I designed as a snapshot summary of what we do and how.
Featured work
Selected works chosen from my portfolio
[client] LinkedIn/ Edelmans
[brief] Create large scale online social media branding survey, first of kind for LinkedIn
[role] art direction, design
[client] Windows Live Messenger
[brief] Raise usage of Messenger chat = 2player flash game incorporating Facebook
[role] art direction, creative concept
About me
My experience, Specialties, Clients I've worked with...
My experience
Hello. My name is Ming Liu, I'm a digital creative. I am currently the Associate Creative Director at Blue Hive: an integrated agency of Ogilvy & Mather, Wunderman and Mindshare. Previously I was the creative director at Thin Martian, a digital creative agency where I was producing digital work for the likes of Microsoft, Bing, Xbox and LinkedIn.
I design, art direct and create.
I concept ideas for campaigns and fulfil them. I pitch, respond, present and innovate. My passion is in making digital look amazing, make digital work clever, and deliver emersive, engaging and fun experiences - all at the same time. I've been producing digital work for nearly 10 years.
Currently I'm managing a creative team to deliver innovation and class leading digital experiences for Ford of Europe. Watch this space...
At Thin Martian I co-managed/creatively directed a digital agency, managing a 20 strong team, art directing all the work coming out of the studio. I am now also a founding partner in a Twitter based social media company called Tweetminster, a news platform that uses data to curate news, trends and opinion.
From being briefed to beat Google to working pro bono for a cancer charity I can craft from zero or extend the reach of global brands. I've launched projects in 24 hours, art directed campaigns launched in 32 countries & 12 languages, designed direct marketing campaigns going out to millions.
Hands on
Disrupt, engage, communicate: I love the challenge of creating original, ROI driven concepts.
I concept ideas, art direct & mentor designers. But I also design & build - I can code HTML5/ CSS/jQuery, use the Adobe CS5 Design Suites (Photoshop, Illustrator, Flash, After Effects, Indesign) for layout and proof of concept. I love being at the forefront of technology in our industry as it gives me insight into how I can implement our creative ideas - I practise what I preach.
Specialties
- Interactive Advertising
- Graphic Design
- Product/app Design
- Integrated Marketing
- Emerging Media
- Branding
- Social Media
- Mobile optimised sites
- Windows Phone 7 app design
Clients I've worked with:
- Ford
- Microsoft
- MSN EMEA and LATAM
- Xbox
- BBC
- Sky
- Film Four
- Bing
- AOL
- BBH
- Channel 4
- The Guardian
- The Telegraph
- Press Association
- Paramount
- ESPN
- Walt Disney
- Kelloggs
- Sony Ericcson
- Edelmans
- The Commonwealth
- Ministry of Sound
- Hearst Digital
Got Klout?
My portfolio
A selection of other work I've done ...
[client] Windows Live Hotmail
[brief] CRM campaign to drive engagement: Hotmail Stories, social media integrated competition/campaign
[role] art direction
[client] Wired Magazine feature
[brief] Wired Magazine: picked to be in group of "Twitterati": upcoming social media folk creating social media products
[role] looking embarassed
[client] Tweetminster
[brief] Create online identity/apps/widgets, showcase Tweetminster's data
[role] design, build (NB design now changed by other designer)
[client] Xbox 360
[brief] Design elements of major game launch incl. Gears Of War CD press pack
[role] creative concept, design, build
[client] Xbox 360
[brief] 1mins video collating future features of Xbox Live experience, shown at the annual Xbox internal conf. to kickstart marketing presentation
[role] art direction, build, creative concept
[client] Windows Live Hotmail
[brief] CRM campaign to collect variety of Hotmail emails for the British Library, as a form of time capsule for the 10 year birthday of Hotmail.
[role] design, creative, pitch, response
[client] Thin Martian
[brief] Redesign site: HTML5 standards mobile optimised site, social media & blog integration
[role] design, build, Wordpress HTML5, CSS3
[client] Xbox 360
[brief] Whats on internal feature... showcasing upcoming features, new games, new launches for H2
[role] art direction
[client] AOL UK
[brief] ABC Men in Trees promo survey, part of acquisition campaign to promote AOL Entertainment channel
[role] art direction, build, design
[client] Film Four
[brief] Create ads/site launch promo for Film Four High Tension week
[role] art direction, design, creative concepts
[client] Windows Live Search
[brief] Flash game using Kung Fu Panda assets to raise search queries
[role] art direction, creative concepts
[client] Bing
[brief] UK CRM campaign: create competition mechanic to drive usage and promote launch of Bing
[role] design, build, creative concept
[client] Official Charts company
[brief] Pitch creative Official Charts site: incorporating social media integration, data visualisation, digital engagement strategy
[role] design, creative concepts, pitch, response
[client] Tweetminster
[brief] Infographic showcasing Twitter data for 1st 100 days in power of the new coalition government. Data used based on 5 million+ tweets. Shown on The Guardian online
[role] design, illustration
[client] Carat
[brief] Pitch creative for new Carat agency site: incorporating modular, social media integration, CMS, accessibility/HTML5 standards
[role] design, creative concepts, pitch, response
[client] Xbox 360
[brief] Video - 1min showcase of Xbox Live - filming, editing, storyboarding showreel of new features on Live
[role] art direction, creative concept, production, editing
[client] Burnham Niker
[brief] Redesigning top 3 UK advertising photography agency: only site I've designed to "undesign".
[role] art direction, design
[client] Semetric
[brief] New id for Musicmetric, music data analysis company. Site design, brand bible.
[role] design, build
Social
What I'm up to, stuff I like, observations
Tweetings
Likeable links
Blog/rantings
Connect